Great question! We recently covered this on my blog and I thought I'd share some predictions and strategies for 2016.
What off-site SEO strategies to leverage in 2016?
Spend a great deal of time networking and building relationships – I love this topic so much that I’ve written super-helpful guides on influencer discovery and influencer outreach. Build a rock-solid personal brand as well as the company brand.
Use a growing social circle to nurture online presence and backlinks will come naturally as part of the process. Links can often take the form of favours.
Leverage your network to acquire guest post opportunities on industry-specific blogs. These guest posts need to take the form of thought-leading, inspirational content pieces which utilise attractive imagery and other visual cues such as infographics and new data-findings. Stuff people are going to find useful.Guest posts are not freakin’ dead! Even without backlinks, they convey personal and brand notoriety.
Focus on acquiring a combination of branded and mid-to-long-tail anchors, with a sprinkling of branded head-term anchor backlinks from a select few trustworthy sources. These anchors MUST look natural and NOT shoehorned.
For example, there might be an authoritative blog round-up opportunity featuring data trends covering brands in varying sectors. ‘KillEmAll Weed Killer’ could feature as a link next to their plentiful supply of information, looking natural amongst a bunch of other branded backlinks. Brand + exact-match = Winner.
For the most part, concentrate on informational anchors instead of service-led anchors. Link out to lots of other relevant sources in your off-site articles to disguise any possible signals of ‘manipulation’.
Concentrate on gaining reviews within Google+ and other platforms such as TrustPilot. These can then be displayed in SERPs using schema, and on-site too.
Get active on authoritative blog and forum commenting. Provide extra insights to others’ content and incentivise engagement. Add links to personally written material when appropriate. This isn’t for link equity; this is about conversation and relevant traffic.
Push forward with those social signals – and don’t say some businesses are too boring for social media! It’s been proven that quality and quantity of tweets affect rankings, Facebook shares even more so, and who really believes Google when they say their own social network doesn’t affect SERP positions?! Yeah right.
Social media presence is part of the brand-building package. One cannot exist without the other. Heightened social interaction garners website traffic, domino-effect sharing and backlinks. Whether directly or indirectly influencing rankings, it doesn’t matter. Social media is critical. Google’s deal with Twitter is yet another indicator of this.
Give testimonials everywhere it makes sense to. Consider all connections past and present, any tools, partners, clients and charities. These testimonials will often provide juicy, branded, followed backlinks. Be sure to push for it, tactfully.
Don’t forget LinkedIn. Tap up everyone and request personal recommendations. Maximise the power of your profile by adding a nice followed link to your website.
Create outstanding infographics which can be distributed on reputable infographic sharing sites. Reach out to industry influencers and see if they are willing to feature your graphics and link back to you. You could even create an infographic solely for a highly authoritative site in return for a link – an irrefusable gesture.
Purchase followed backlinks with due diligence. I can hear the gasps! It pisses me off when the term ‘paid link’ is met with shock and turned-up noses. This process goes on...(more)
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